ShowMe Magazine

On the ground level of the MU Student Center, visitors can now explore an exhibition dedicated to ShowMe Magazine, the student-run humor publication that once captured the spirit of campus life. The display begins with the origins of the magazine, introducing how it was founded and how quickly it became popular among students. Through original covers and cartoons, the playful, satirical style of ShowMe comes alive again, reminding us of its unique place in Missouri’s history of student creativity.

Exhibtion Overview, Ground Level, MU Student Center

The display also explains why ShowMe was discontinued in 1963, noting the mounting controversies over its satirical content, pressure from university administrators, and financial difficulties that together brought an end to the magazine.

ShowMe: Sex Issue cover (November 1947, Missouri ShowMe)

Sweat: The Man's Mag (A Parody by the Maker's of ShowMe), (February 1961, Missouri ShowMe)

Another section focuses on Mort Walker, who edited ShowMe during 1947–1948 and later became one of America’s most celebrated cartoonists. Panels highlight Walker’s personal story—his service in World War II, his return to campus, and his years of dedication to drawing and writing. His time at Mizzou shaped his humor and narrative style, laying the foundation for Beetle Bailey, the comic strip that made him famous worldwide.

Mort Walker ( 1951 Savitar)

Mort Walker, Showme, 1948, v. 4, pg.16. Here, Mort (on right) and a friend walk in downtown Columbia, feeling pressure to re-enlist.

Mort Walker, Showme, 1947, v. 4, pg.16.

By showing early covers, cartoons, and biographical material, the exhibition traces the path from student satire to professional cartooning. Together, it reveals how a student magazine, though long gone, left a lasting legacy in both campus culture and American comic art.

Curator: Hanxue Zhang

Collections: Missouri Student Unions

Location: Ground level of the Student Center G210